![Branding and brand extension strategies in luxury market Valentina Della Corte Associate Professor of Corporate Strategy and Marketing Università degli. - ppt download Branding and brand extension strategies in luxury market Valentina Della Corte Associate Professor of Corporate Strategy and Marketing Università degli. - ppt download](https://images.slideplayer.com/18/6165832/slides/slide_4.jpg)
Branding and brand extension strategies in luxury market Valentina Della Corte Associate Professor of Corporate Strategy and Marketing Università degli. - ppt download
![Brand Extension: più categorie di prodotto unica personalità, oppure no? Risultati del caso Armani – AffinityMatters Brand Extension: più categorie di prodotto unica personalità, oppure no? Risultati del caso Armani – AffinityMatters](http://www.affinitymatters.net/wp-content/uploads/2019/12/ARMANI-Armani-Silos-Values-300x160.png)
Brand Extension: più categorie di prodotto unica personalità, oppure no? Risultati del caso Armani – AffinityMatters
![Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/c9c26d03-2525-4cf9-a77d-1dafd5572a5c/mar20635-fig-0001-m.jpg)
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
![GIORGIO ARMANI – How can companies improve market share by brand extension? | Modern Buyer Behaviour GIORGIO ARMANI – How can companies improve market share by brand extension? | Modern Buyer Behaviour](https://modernbuyerbehaviour.files.wordpress.com/2020/10/image-2.png?w=411)
GIORGIO ARMANI – How can companies improve market share by brand extension? | Modern Buyer Behaviour
The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo: Journal of Global Fashion Marketing: Vol 1, No 2
![Brand Extension: più categorie di prodotto unica personalità, oppure no? Risultati del caso Armani – AffinityMatters Brand Extension: più categorie di prodotto unica personalità, oppure no? Risultati del caso Armani – AffinityMatters](http://www.affinitymatters.net/wp-content/uploads/2019/12/Matching-generale-300x213.png)