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How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed
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Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian
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Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian
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Michael Jordan's signature Air Jordan shoes from 1985 sell for record-breaking price, Sotheby's says - CNN Style
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