Ralph's Coffee and The Polo Bar: using brand extensions to empower the communication of emotional attributes in Lifestyle Fashion Brands - Lexology
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PDF) What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Ralph's Coffee and The Polo Bar: using brand extensions to empower the communication of emotional attributes in Lifestyle Fashion Brands - Lexology
Ralph's Coffee and The Polo Bar: using brand extensions to empower the communication of emotional attributes in Lifestyle Fashion Brands - Lexology
Ralph's Coffee and The Polo Bar: using brand extensions to empower the communication of emotional attributes in Lifestyle Fashion Brands - Lexology
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